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How Much Should You Spend on Marketing?

Whether you have a start-up, a small business or running a multi-national business, your business heavily relies on marketing and branding through, say through websites in order to ensure a high return on investment. So how do you allocate enough resources to marketing? One word, budgeting. Below are some budgeting tips a business should consider to ensure proper allocation and spending.

 

Allocating Marketing and Branding Budget

According to a recent report put together by SBA Research, a small business with a revenue of less than $5 million commands an allocation of 7-8% of such revenues invested in marketing with 11% being the average marketing allocation. For startups, a 3-5% of revenue should be allocated to marketing. Companies wanting to see major growth, the average is 35%. Search engine optimization is expected to capture a larger share of online marketing and branding, with online display such as ads and video expected to also command a large marketing share. Social media marketing is also expected to grow; however, it will only command a 15% of the total online website marketing share.

Based on a survey that was conducted on 295 global business leaders during the month of January in 2016, of which 72% have headquarters in the United States, email marketing had the most allocation of resources with 59.7%, with social media coming in second with a 56.3% allocation percentage or marketing and branding resources. Online display advertising such as video, ads was third with a market spending of 55.9%. Mobile marketing had a market spending of 51.9% while SEO/PPC averaged 42.4%

 

Digital Channel Investments

According to an August 2016 report by eMarketer, over the next 1 year, respondents are expected to increase their budget in the following areas.

  1. Google Adwords – 75 % of respondents are expected to increase investment in Google Adwords.
  2. Mobile – An almost similar allocation of marketing resources to Google Adwords, 73% of respondents are expected to increase their mobile marketing and branding allocation.
  3. Facebook –69% of respondents are expected to increase their Facebook marketing and branding investment.
  4. Display (ads, video) – Over the next year, 39% of respondents are expected to increase investments in online display.
  5. Snapchat – Only 15% of respondents mentioned that they would increase marketing investment on Snapchat, mainly because it recently launched its ad platform.
Comparison between Traditional and Digital Market Spending

According to a survey by smosurvey.org, there exist strong differences in trends between traditional marketing and online marketing. The report suggests that digital marketing has consistently doubled in investments year after year. What does this mean? Businesses are now spending branding resources more on websites, online display such as video, as compared to traditional means such as radio/TV and print media, a trend that is expected to last for years to come.

If you are unsure where to spend your advertising dollars, the filmMED team can analyze and research your brand to optimize your spend on marketing and advertising. To learn more send us an email at Hello@filmMED.com

 

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First Look at the Doubleflex by Oyo Fitness

Nick Bolton will be on QVC the end of this month showing off the Doubleflex powered by SpiraFLEX technology.

SpiraFlex was developed for NASA as the Mission Critical resistive exercise technology for astronauts on the International Space Station. SpiraFlex creates smooth linear isotonic resistance like free-weights – without weight.

A 16 week study funded by NASA found both the free-weight and SpiraFlex groups gained similar improvements in strength and muscular hypertrophy, with significant increases in lean muscle mass. Lean muscle is the body’s most efficient fat burner.

Weights have many safety issues, including straining, losing balance, and joint stress from stopping and starting momentum. Weights also have portability issues. Resistance bands produce progressive resistance (like rubber bands), thus the muscle is not fully activated until full extension.

Patented SpiraFlex® technology provides smooth consistent (linear) resistance through the entire range of motion, which is Mission Critical for you to build a lean strong balanced body.

We have the right treatment to grow your practice.

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4 Steps To Make Money in the Waiting Room…

The waiting room is often the most overlooked part of the doctor’s procedure rooms. Many people view it as a place where time stands still and where they have to wait forever to see their doctors. However, it is the perfect place for you to start making money and drive traffic to your website. On average, patients wait about 45 minutes in the waiting room which is more than enough time for them to absorb your marketing strategies. Here are 4 steps that you can use in order to start making money in the waiting room.

 

Install digital signage

In a waiting room, there is usually a lot of wall space and you should use this to your advantage. Install TVs or digital photo frames around the waiting room to advertise your brand and let patients know you are there for the long run. Make sure your digital signage is visible and that it attracts attention. Avoid wordiness – people almost always reject signs if there is too much lettering on it.

 

Create stunning and engaging content

Patients can only look through magazines so many times before they get bored and the fact that they are not feeling well might drive them even further away from reading. Keep on the digital platforms and use it to create interesting content with which the patients can interact with. This can be a series of wellness tips, it can be health education, or it can even be special offers on medication. You can also choose to go the traditional route and publish information about the company, advertise in your own self-published booklets, or make them aware of special events and offers that are occurring in the area.

 

Create website engagement

Every company needs a solid marketing strategy and this includes advertising your website. Make sure that you promote your website in such a way that people are immediately drawn to it. You can make use of techniques such as interesting content, an eye-catching layout, and special offers. A technique that works great amongst users is the fact that you can download an app in order to access the website. Make all in-app purchases have a discount or free shipping. This way people will immediately download it and interact with the content on your website.

 

Sell ad space

There is one thing that other people want just as badly as you do and that is to advertise their products on a trusted platform. Sell ad space to companies or organizations that are closely linked to the medical center, clinic or hospital. These can be pharmacies, a certain brand of medication, or even a non-profit organization aimed at promoting great health. This way you will be able to generate money whilst people are waiting for their doctor to come and see them.

 

Allow your waiting room to be revolutionized for patients and see how your profit increases! For more information or to learn more about Digital Signage please visit our website at www.filmMED.com.

 

 

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The Complete 180 Workout

This workout is meant to be done anywhere, anytime, and by anyone!  There are 3 different exercises that will challenge every muscle in your body as well as your cardiovascular system. This workout should be done with a fast tempo but under control, if you need a break at any point take it, compose yourself and continue with the rest of the exercises. Joey Thurman_180_01_small
The first exercise is a push-up with a oblique knee tuck (or peeing on the fire hydrant). Start with your hands about shoulder width apart, slowly lower yourself while keeping your abs engaged until your chest reaches the ground and drive up through your palms to squeeze your chest, shoulders, and triceps. Once your arms are locked out at the top position bring one leg slightly off of the ground and tuck your knee toward the same shoulder to engage your obliques, repeat the movement with the other leg and go back to the push-up. The first round will be 16 reps of this movement. Joey Thurman_180_02_small
After the push-up flip your body around so that your chest is facing the sky and your are on your palms and the soles of your feet (called a bridge tuck). Keep your hips up to engage your butt and pull one knee towards your chest to contract your abs and alternate sides until you reach 16 reps each leg for the first round. Joey Thurman_180_03_small
The last exercise in the first round is a split jump. Start with your feet staggered and jump upward so that you alternate the leg that lands to the front of your body making sure to have a soft landing so that your knee and hip form about a 90 degree angle. Repeat so that you compete 16 reps each leg.This is the first circuit in the 180 workout, take a few deep breaths and repeat the push-ups, bridge tucks, and split jumps for 14 reps each, then 12 reps, 10 reps, and finally 8 reps each so that you will complete 180 reps in no time!

This workout will leave you feeling accomplished, ready for the day, and very exhausted!

Enjoy,

Joey Thurman
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Creator of TheLifestyleRenovation.com

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A Day at the Track With Nick

https://vimeo.com/112957987

Ready for a high-intensity workout- but don’t want to waste a gorgeous day inside of a gym of fitness center? Take your workout outside!! You don’t have to have a classic set of dumbbells or electric machines to ensure a solid strength training; simple find a local track or football field and try the following exercises:

  • 20 yard Weight Sled Rows
  • 5 rounds Running Stairs
  • 10 Rope Pull-ups
  • Battling Ropes: Alternating 20 sec, together 20 sec
  • 20 Inverted Push-ups
  • 20 yard Sled Pulls
  • 20 Behind the back Dips
  • 20 Hanging Leg Raises

Perform each workout consecutively for 4 to 5 rounds. Between the bright shining sunshine and the rapid repetition, you’re bound to feel the burn!

Want to Follow Nick?
Twitter: @Nickboltonfit
Instagram:@Nickboltonfitness
website: http://nickboltonfitness.com

We have the right treatment to grow your practice.

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Was that Helpful?

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