Blog - filmMed
  • By Ben Nelson
  • August 14, 2018
  • Brand Health

THE IMPACT OF BRAND CONSISTENCY ON THE PATIENT EXPERIENCE

Poor branding is an issue that medical practices encounter all the time; but did you know that these issues negatively impact the patient experience? If something is missing or seems out of place, your patients will be able to detect it. At first, you might roll your eyes and think, how bad can a small […]
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  • By Ben Nelson
  • August 9, 2018
  • Video

3 Ways YouTube Can Enhance Your Medical Practice’s Online Presence

We are all well aware of YouTube’s immense popularity. It’s by far the most popular video-hosting platform on the planet. But did you know that it’s also one of the websites with the highest traffic, period? Millions upon millions of people use the service every month. And as a doctor, this presents an incredible opportunity for your […]
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  • By James Blain
  • July 30, 2018
  • Advertising

10 REASONS WHY GOOGLE THINKS YOUR MEDICAL PRACTICE’S WEBSITE SUCKS

The whole purpose of your website is to attract new patients, right? Why else would your medical practice have its own site? And of all the potential patients you’re looking to reach, do you know whom you should focus on impressing? The answer is actually Google. And here’s why. Having a trustworthy site means achieving […]
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  • By Ben Nelson
  • July 23, 2018
  • Brand Health

IS IT TIME FOR REBRANDING YOUR PRACTICE? 7 QUESTIONS YOU SHOULD ASK

It’s extremely rare that a business outlives its brand. The rebranding process is more common than you’d think, and it’s not something to be feared. Even the largest and most stable corporations have seen multiple brand iterations. The time may be right for you to consider rebranding your own practice . . . Does your […]
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  • By Ben Nelson
  • July 18, 2018
  • Brand Health

GROWTH HACKING 101: 5 METHODS YOUR MEDICAL PRACTICE NEEDS TO USE

Growth hacking is modern marketing term you hear used throughout a number of different industries. But did you know that your medical practice could also benefit from a few simple growth hacks? Sometimes marketing feels like a chore if you’re not seeing the kind of progress you had envisioned. Practices are always looking for ways […]
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  • By Ben Nelson
  • July 10, 2018
  • Brand Health

HERE’S WHY YOUR MEDICAL PRACTICE NEEDS TO STOP USING STOCK PHOTOS

I understand the temptation of using stock photos for your website and content marketing. Many of these images are clean, simple – and, of course – free. But would you walk through Walmart, purchase a set of picture frames, and hang them up with the stock family photos inside? No, of course not – because […]
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  • By Ben Nelson
  • July 1, 2018
  • Advertising

Medical Reviews Killing Your Advertising?

Today, let’s address an issue that defangs the advertising campaigns of medical practices – I’m talking about negative medical reviews. Like seemingly everyone else on planet Earth, I regularly scroll through Facebook, Instagram, or elsewhere on social media, and eventually come across an ad that piques my interest. If it’s a medical practice with a […]
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  • By James Blain
  • June 22, 2018
  • Personal Health

Is your practice’s website secured with SSL?

Are you aware that your practice’s site is going to see changes as soon as this next month? Google has started a new initiative around SSL and TLS technology, that protects users from unsecured websites. This means that unless you see a “lock” symbol next to your domain name in the browser bar, your practice may be losing a lot of potential patients . . .
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  • By Ben Nelson
  • June 14, 2018
  • Brand Health

5 REASONS DOCTORS AVOID BRANDING

Branding? I work in the medical field. Why do I need to know about branding? This is something that physicians express all the time. And I’ll be honest – most of the branding within the medical field is, well, lacking . . . So many doctors have put off building their practices’ brands for an […]
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  • By Ben Nelson
  • May 8, 2018
  • Advertising

Not all traffic is good traffic

It seems the world has gone analytics mad lately. The problem with that is that with all the new metrics the web has brought us many people are getting distracted from what really matters, getting patients and growing your practice. In fact if you only ever looked at one stat again it should be your […]
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