Tips, tricks, and inspiration to get your practice growing
Here’s Why Your Medical Practice Needs To Stop Using Stock Photos
I understand the temptation of using stock photos for your website and content marketing. Many of these images are clean, simple – and, of course – free. But would you walk through Walmart, purchase a set of picture frames, and hang them up with the stock family photos inside? No, of course not – because
Medical Reviews Killing Your Advertising?
Today, let’s address an issue that defangs the advertising campaigns of medical practices – I’m talking about negative medical reviews. Like seemingly everyone else on planet Earth, I regularly scroll through Facebook, Instagram, or elsewhere on social media, and eventually come across an ad that piques my interest. If it’s a medical practice with a
Is your practice’s website secured with SSL?
Are you aware that your practice’s site is going to see changes as soon as this next month? Google has started a new initiative around SSL and TLS technology, that protects users from unsecured websites. This means that unless you see a “lock” symbol next to your domain name in the browser bar, your practice may be losing a lot of potential patients . . .
5 Reasons Doctors Avoid Branding
Branding? I work in the medical field. Why do I need to know about branding? This is something that physicians express all the time. And I’ll be honest – most of the branding within the medical field is, well, lacking . . . So many doctors have put off building their practices’ brands for an
Not all traffic is good traffic
It seems the world has gone analytics mad lately. The problem with that is that with all the new metrics the web has brought us many people are getting distracted from what really matters, getting patients and growing your practice. In fact if you only ever looked at one stat again it should be your
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