When I opened my first business I made a pretty big mistake. I picked a name that has absolutely nothing to do with what we did. As a result of this mistake I missed out on a lot of free advertising and marketing. This was especially true if I ever sponsored anything. They would always include my name and logo, but neither of them said what we did. It didn’t take long before I figured out that I should have picked something closer to what I was offering.

In the world of medical marketing we see this same scenario played out over and over all the time. The most common thing was see are doctors who name their practice after themselves, but they forget to tell you what they do. It sounds a bit to simple to be true, but it really is. We see all the time office with names like “Dr. Smith Jones” or “James, Smith and Charles”. Without any context though it can be impossible to know just what kind of doctor you are seeing. Other times we see doctors that came closer to the mark with something like, “Chad Jensen DDS”. There is still one problem though. That isn’t a practice name that is just the name of the doctor.

So how do you fix this? Let’s go back to Dr. Jensen who came close to the right idea. If he still wanted to keep his name in the practice title he could use something like, “Jensen Family Dentistry” or “Jensen Orthodontics”. Although they seem similar they offer many advantages over just his name. The first is the way he is perceived on the internet. When your name says what you do that means you have a higher chance of ranking for “Family Dentistry” or “Orthodontics” by default. Why? because it’s your name AND it’s what you do. You also see this advantage when sponsoring events, advertising or even just handing out a card. What you do is IMMEDIATELY apparent.

This one simple change can has a big impact on your brand, but your brand is more than just your name. At filmMED we help doctors go past their name and view their entire brand. We help create a brand strategy that will present the practice in the right way to get more patients and maximize the referrals from the patient base they have. If you think you may not be getting the most form your brand or your just looking to try and optimize what your doing we can help. Contact us today to learn more about what Brand strategy and what we can do to help put together yours.

Most people think that a great website is all it takes to drive traffic, get people excited and bring in new patients. Unfortunately though that couldn’t be further from the true. A great website that is just left as is will eventually become stale. Worse yet major search engines like Google and Bing are constantly looking to see how often you update your site. That means that your search ranking will start to drop overtime.

So how do you keep your website from going stale. That’s easy! Just make sure you are adding, updating or generating new content. Think of your site like a tree of knowledge and information for your patients. You should always be looking at what can be done to make your site better and bring more value to them. It may be as simple as updating pages as new information becomes available. Another great method for creating value is with a blog.

When it comes to your blog you want to make sure that you are generating helpful and useful content. It’s actually a huge part of what we do here at filmMED. When you are putting together a blog you need to have an end in mind. For example when I wrote this blog I was thinking about two things. The first is easy and the single most important of the two, “What can I share that will help my visitors to my site”. The second hasn’t become apparent yet, “how can I help my reader learn about a product or service we at filmMED offer that could help them”. In the terms of this post there are two thing that directly relate to this topic and how filmMED can help. The first is our website management and hosting service.

When we host your site we make sure that your site is not only keep up to date, but that we are constantly looking to optimize and keep things running smoothly. This is important to mention, because filmMED also offers managed content plans. We can help you with everything from updating your pages to creating and running a successful blog. To find out more about how filmMED can help you keep your website running it’s best contact us today!