Traffic is the very thing that will drive your website to success or cause it to whither and fail within a few months. The purpose of your website marketing is to gain or attract as many users as possible to use your website. There are many ways in which you can boost traffic, but organic traffic is the thing that will make the most difference. Here are a few ways in which you can boost organic traffic to your website in order to make a long term difference.
Review internal search and user-generated content
The best way to determine what your customers are interested in is to look at the internal search data of the site. Users are already on your site and they are already looking for certain things; you just have to uncover it. Google Analytics is a great tool that you can use in order to do this. If you have any user-generated content on your site you can use it to search for popular themes. Look at things like most viewed posts or most commented posts. If your product pages allow for questions that can be answered, review them, too.
You can use Google Trends to find out what is trending at the moment or if a topic is decreasing or increasing in popularity. Compare topics over a period of time to see which ones have been used previously and how it has changed. Google Keyword Planner is a tool that will help you find keywords surrounding a popular topic that you can write about. For example, if you want to write about health benefits of exercising, you can consider including different products to boost exercising routines, how they work, how much they cost, etc.
Use valuable keyword tools
Keywords are the exact thing that will drive traffic to your website in the short and long term. Here are some valuable keyword tools that you can use:
- Answer the Public: this tool aggregates Google auto-suggest for results. It is a good starting point for getting the gist of keyword organisation.
- Google Keyword Planner: this is one of the more popular keyword tools and is used frequently by people all over the world. You can use it to see which keywords are trending and which are more popular than the ones you suggested.
Other tools include Moz’s Keyword Explorer, keywordtool.io, and Ubersuggest.
It is important that you build a theme around the topic that you are going to create content for. The tools mentioned above might give you some search results that you can use to supplement your main idea. Expand your research and branch out to every possible question or idea that stems from your core concept.
Promote evergreen content
Evergreen content will definitely help you boost your ratings if you lack resources. You can also choose to collaborate with a different company that shares the same values and missions as you do. This will help create content that will still be relevant in the long run, but will also benefit both parties involved.
These are super easy ways to make sure that your content is boosted and you stay active online. At filmMED we help design and implement creative content that represents the practice. Contact us today to learn more about keeping your practice up-to-date and active online.