Blog - filmMed
  • By Ben Nelson
  • July 10, 2018
  • Brand Health

HERE’S WHY YOUR MEDICAL PRACTICE NEEDS TO STOP USING STOCK PHOTOS

I understand the temptation of using stock photos for your website and content marketing. Many of these images are clean, simple – and, of course – free. But would you walk through Walmart, purchase a set of picture frames, and hang them up with the stock family photos inside? No, of course not – because […]
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  • By Ben Nelson
  • July 1, 2018
  • Advertising

Medical Reviews Killing Your Advertising?

Today, let’s address an issue that defangs the advertising campaigns of medical practices – I’m talking about negative medical reviews. Like seemingly everyone else on planet Earth, I regularly scroll through Facebook, Instagram, or elsewhere on social media, and eventually come across an ad that piques my interest. If it’s a medical practice with a […]
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  • By James Blain
  • June 22, 2018
  • Personal Health

Is your practice’s website secured with SSL?

Are you aware that your practice’s site is going to see changes as soon as this next month? Google has started a new initiative around SSL and TLS technology, that protects users from unsecured websites. This means that unless you see a “lock” symbol next to your domain name in the browser bar, your practice may be losing a lot of potential patients . . .
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  • By Ben Nelson
  • June 14, 2018
  • Brand Health

5 REASONS DOCTORS AVOID BRANDING

Branding? I work in the medical field. Why do I need to know about branding? This is something that physicians express all the time. And I’ll be honest – most of the branding within the medical field is, well, lacking . . . So many doctors have put off building their practices’ brands for an […]
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  • By James Blain
  • May 8, 2018
  • Advertising

Not all traffic is good traffic

It seems the world has gone analytics mad lately. The problem with that is that with all the new metrics the web has brought us many people are getting distracted from what really matters, getting patients and growing your practice. In fact if you only ever looked at one stat again it should be your […]
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  • By James Blain
  • March 12, 2018
  • Social Media

Is Your Social Media Just You Shouting Into the Void?

If you haven’t been living in a barn or under a rock chances are you are social media. In fact even if you had been living in a barn or under a rock you would most likely still be sending tweets from your smart phone! It’s a part of life that is here to stay […]
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  • By James Blain
  • February 13, 2018
  • Advertising

SEO vs SEM The Race To Be Number 1 On Google

If there is one question I get asked more than any other it’s this, “How do I get to be number 1 on google?!”. Many times it’s how clients start meeting with us about their brand or website. The easy answer is to have awesome at SEO, SEM and keep your site updated! As easy […]
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  • By Ben Nelson
  • February 3, 2018
  • Video

10 Reasons You Need an Explainer Video

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing […]
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  • By James Blain
  • January 22, 2018
  • Advertising

Funnels Are For More Than Just Water

If you haven’t spent much time around sales & marketing chances are when you think of a funnel a cone shape comes to mind. If your hungry maybe even funnel cake is what you think of. In sales & marketing funnels are talked about as part of your patient journey and you strategy. It is […]
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  • By Ben Nelson
  • January 12, 2018
  • Brand Health

How to Drive Patients to Your Patient Portal

It seems that almost every website you visit these days wants you to login in one way or another. However, unlike social media and other sites your patients may visit for fun, you can’t have them use their facebook account to login or give them easy one-click access to your portal. By its very nature […]
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