Jeff Thompson Ortho Case Study

Jeff Thompson Ortho

360 Branding

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Social 6 by Jeff Thompson Ortho

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Services:

Branding & Creative

Challenge:

Jeff Thompson Orthodontics reached out to FilmMED for a brand revamp to keep up with the market trends including; a Mobile friendly website, creating video marketing content, starting a blog and social media marketing and updating current logo and print materials. The challenge was creating a large amount of content – all seamlessly tied together under the same branding on a tight budget, less than 1.5% of their Net income.

Solution:

FilmMED developed a prescription plan for success starting with an 11-part educational video campaign, releasing a new video online every month. At the end of 12 months, FilmMED then created Custom DVDs for new patients to receive with their Brochures. The following year filmMED then started work on a complete Brand refresh for Jeff Thompson Ortho starting with a logo & print revamp, then built a custom website that was mobile friendly and launching their social media marketing plan including weekly posts on Instagram, Facebook and blog.

Video Commercial for the web
Create an educational series to add traction online and keep patients revisiting the
website to learn more information.
Brand Refresh: Custom New Website, Custom Photography of the office and patients for print, ads and website, Logo Refresh, update all print materials including: Brochure, Custom DVDs, Pamphlet, Business Cards, Reminder Cards, Note Cards, Bags
Monthly handling of Social Media

Results:

16.6% average increase in profits each year
2323% Facebook Reach increase
290% Facebook Likes increase
45,000 Video views + 2000 DVDs to new patients
500% Return on creative

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