Services:
Branding & Creative
Challenge:
Jeff Thompson Orthodontics reached out to FilmMED for a brand revamp to keep up with the market trends including; a Mobile friendly website, creating video marketing content, starting a blog and social media marketing and updating current logo and print materials. The challenge was creating a large amount of content – all seamlessly tied together under the same branding on a tight budget, less than 1.5% of their Net income.
Solution:
FilmMED developed a prescription plan for success starting with an 11-part educational video campaign, releasing a new video online every month. At the end of 12 months, FilmMED then created Custom DVDs for new patients to receive with their Brochures. The following year filmMED then started work on a complete Brand refresh for Jeff Thompson Ortho starting with a logo & print revamp, then built a custom website that was mobile friendly and launching their social media marketing plan including weekly posts on Instagram, Facebook and blog.
- Video Commercial for the web
- Create an educational series to add traction online and keep patients revisiting the
- website to learn more information.
- Brand Refresh: Custom New Website, Custom Photography of the office and patients for print, ads and website, Logo Refresh, update all print materials including: Brochure, Custom DVDs, Pamphlet, Business Cards, Reminder Cards, Note Cards, Bags
- Monthly handling of Social Media
Results:
- 16.6% average increase in profits each year
- 2323% Facebook Reach increase
- 290% Facebook Likes increase
- 45,000 Video views + 2000 DVDs to new patients
- 500% Return on creative
MORE WORK
Pediatrics West
Pediatrics West 360 Brand Refresh and Digital Strategy Services: Creative: Video Production Our Role: Pediatrics West was a well established and respected pediatric office with aging branding. The practice was also looking to grow their online reach and presence with marketing that parents would find helpful and insightful. Although given a modern twist the brand [...]
Ward Periodontics
Ward Periodontics Brand Refresh Services: Brand Refresh Ward Periodontics was a highly referral based practice looking to expand its online reach. The client was looking to create a new brand that would be fresh and modern, which creating a website that would help education new and existing patients. The overall look and feel of [...]
DFP Ortho
DFP Orthopaedics Website Design Services: Custom Website Design The Task: Create a new custom designed website that allowed patients to easily navigate through the various specialties of the practice as well as see the physicians that will be providing care. The Action: filmMED worked closely with the client to design a Roadmap, Time-Line and define [...]
Stiles Eyecare Excellence
Stiles Eyecare Excellence 360 Branding, Marketing & Advertising SEE was looking to refresh their out of date brand and refocus their practice to better target their work with Cataracts. They also had issues with a website their patients couldn’t read and satellite offices that didn't show up in online searches. The Task: Help SEE refresh [...]