Services:
Branding & Creative
Challenge:
Visualizing complicated surgical techniques, medical treatments, and prognosis to produce educational content for patients.
Solution:
FilmMED combined authentic stories from fracture central patients, real world scenarios from surgeons and practitioners, and beautiful 3d animation to deliver content that connected, inspired, and informed. We transformed text-book information into 53 visually rich videos the shared the value of the fracture central experience.
Results:
The videos produced by filmMED have had a significant impact on the target audience of fracture central. Video solutions have helped in successfully educating and inspiring patients as well as promoting the unique services provided by fracture central. Just some of the many improvements in brand awareness are as follows:
- 25% increase in new patients
- 63,000 video views
- Social reach increased by 62,900%
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